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The UK’s leading event for the discussion and delivery of SDN, OpenFlow and Network Virtualisation Solutions from an evolved and strategic perspective

Driven by the need for efficient infrastructure and increased mobility, adoption of Software Defined Network technology has globally accelerated in recent years from sales of $10 million in 2007 to $252 million last year. Companies are increasingly turning towards a software-centric approach as they move beyond traditional networking methods.

SDN promises easier and more dynamic interactions with the network, carrying with it benefits for carriers and enterprises, as well as gains in service agility and cost reduction. Whitehall Media’s 2nd bi-annual SDN conference will clarify the advantages of network virtualisation and OpenFlow deployment in a bid to determine the full transformational potential of SDN in large enterprise.

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Our event will help senior network, technology and business leaders to make informed technology planning and investment decisions as they transition towards virtualised networking. It will also enable professionals charged with purchasing, deploying and transforming their network architecture to define and justify the business case for SDN implementation.


  • Network Programmability
  • Network Functions Virtualisation
  • Network Monitoring and Management
  • Transforming Network Architecture
  • OpenFlow & Openstack
  • Open & Private Networking
  • Cloud Connectivity
  • SDN – Defining the business case
  • Storage Virtualisation
  • Software Defined Storage (SDS)
  • Software Defined Anything (SDx)
  • Software Defined Servers
  • Network Security and Malware Detection
  • Programmatic automation of configuration
  • Data mining, telemetry
  • Redefining Data Centre Structure and Functionality with SDN
  • Use cases of SDN and potential
  • State of the SDN market/Investment
  • Impact of SDN on incumbent networking leaders
  • Considerations for companies implementing SDN


  • Nicola Ciulli, Head of Research and Development activities at Nextworks.

    Nicola holds a degree in Telecommunication Engineering from the University of Pisa and SSSUP S. Anna. His core expertise is on GMPLS/PCE control planes architectures for SDH, WDM and Transport Ethernet, and his current activities concern architectures and protocols of control and management planes in telecommunication networks, and several aspects of Software Defined Networks (SDN) and Network Function Virtualization (NFV), applied to transport networks, data centres and cloud computing.

    He participated in several EU FP5, FP6 and FP7 projects in collaboration with a wide range of EU actors (academia, telcos and equipment vendors), in National and Regional research initiatives.

  • Rahiel Nasir, Editorial Director, Kadium Ltd.

    Rahiel Nasir has worked as a technology journalist since the mid-1980s. He is currently the editorial director of Kadium Ltd’s highly respected business magazines which include Networking+ for the IT networking industry, and four international publications: South Asian Wireless Communications, Northern African Wireless Communications, Southern African Wireless Communications, and the African Wireless Communications Yearbook.

    As a technology ‘spokesperson’, Rahiel has regularly been a guest on BBC local radio, Sky TV’s Men & Motors, and the Middle Eastern Broadcasting Corporation.