The UK’s leading event for the discussion and delivery of SDN, OpenFlow and Network Virtualisation Solutions from an evolved and strategic perspective - Software-Defined Networking 2015

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The UK’s leading event for the discussion and delivery of SDN, OpenFlow and Network Virtualisation Solutions from an evolved and strategic perspective

Driven by the need for efficient infrastructure and increased mobility, adoption of Software Defined Network technology has globally accelerated from sales of $10 million in 2007 to an estimated $360 million last year. Investment in this space is increasing as companies turn towards a software-centric approach and move beyond traditional networking methods.

SDN promises easier and more dynamic interactions with the network, carrying with it benefits for carriers and enterprises, as well as gains in service agility and cost reduction. Join Whitehall Media’s 3rd annual SDN & NFV conference where we shed light on the advantages of network virtualisation and Openflow for large enterprise organisations.

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This must-attend event will help senior network, technology and business leaders to make informed technology planning and investment decisions as they transition towards virtualised networking. It will also enable professionals charged with purchasing, deploying and transforming their network architecture to define and justify the business case for SDN implementation.


  • Network Programmability
  • Network Functions Virtualisation
  • Virtual Network Function as a Service (VNFaaS)
  • Network Monitoring and Management
  • Transforming Network Architecture
  • OpenFlow & Openstack
  • Open & Private Networking
  • Cloud Connectivity
  • SDN – Defining the business case
  • Storage Virtualisation
  • Software Defined Storage (SDS)
  • Software Defined Datacentre (SDDC
  • Software Defined Anything (SDx)
  • Software Defined Servers/Infrastructure
  • Network Security and Malware Detection
  • Programmatic automation of configuration
  • Data mining, telemetry
  • Redefining Data Centre Structure and Functionality with SDN
  • Use cases of SDN and potential ROI
  • State of the SDN market/Investment
  • Impact of SDN on incumbent networking leaders
  • Considerations for companies implementing SDN
  • Dealing with legacy systems and software


  • David Butler, Senior Engineer, BBC Research & Development. David has 22 years end-to-end experience in the communication and broadcasting industries, from RF design to network infrastructure and virtualization. He has worked on ETSI and IEEE standards as well as industry working groups, such as the DVB and EBU. To date he has been granted 4 patents and published several BBC white papers and EBU technical documents. Following a career designing RF, mains borne communication, secure audio, terrestrial, satellite and cable products, he joined BBC Research and Development in 2002 to work on a wide variety of research projects. During the last 12 years he has worked on advanced reception technologies, GRID, cloud and high performance network storage. Currently he is leading work on software defined networks for automated TV production over IP networks.

  • Glen Ragoonanan is the lead analyst for Analysys Mason’s Infrastructure Solutions, Service Delivery Platforms and Software-Controlled Networking research programmes. He joined Analysys Mason in 2008 and has worked as a consultant on projects on next-generation IT and telecoms networks, systems and technologies for incumbents, new entrants, private companies, regulators and public-sector clients. His primary areas of specialisation include operations and business support systems (OSS/BSS) solution architecture and integration for business process re-engineering, business process optimisation, business continuity planning, procurement and outsourcing operations and strategies. Before joining Analysys Mason, Glen worked for Fujitsu, designing, delivering and managing integrated solutions. Glen is a Chartered Engineer and project management professional with an MSc from Coventry University.

  • Dr. Sandra Scott-Hayward, CEng, is a Senior Engineer in the Network Security research group at the Centre for Secure Information Technologies (CSIT), Queen’s University Belfast. She has experience in both research and industry, having worked as a Systems Engineer and Engineering Group Leader with Airbus before returning to complete her Ph.D. at Queen’s University Belfast. At CSIT, Sandra leads research and development of network security architectures and protocols for software-defined networks (SDN). She has presented her research globally and has published a series of IEEE papers on performance and security designs for SDN. Sandra is a Research Associate of the Open Networking Foundation (ONF) and actively participates in the ONF Security Working Group.

  • Fernando Sanchez is a Principal SE at PLUMgrid where he works in implementing software networking infrastructures in his customer’s clouds. Fernando has 15 years’ experience in designing, implementing and operating large-scale networks of virtually all kinds of customers ranging from tier-1 telcos to massive datacenters and enterprises. Fernando became an engineer in his natal Spain and since then has gained certifications from virtually every vendor he’s worked with, including Alcatel-Lucent, Brocade, Force10 or Vyatta.