The UK’s leading event for the discussion and delivery of SDN, OpenFlow and Network Virtualisation Solutions from an evolved and strategic perspective - Software-Defined Networking 2015

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The UK’s leading event for the discussion and delivery of SDN, OpenFlow and Network Virtualisation Solutions from an evolved and strategic perspective

Driven by the need for efficient infrastructure and increased mobility, adoption of Software Defined Network technology has globally accelerated from sales of $10 million in 2007 to an estimated $360 million last year. Investment in this space is increasing as companies turn towards a software-centric approach and move beyond traditional networking methods.

SDN promises easier and more dynamic interactions with the network, carrying with it benefits for carriers and enterprises, as well as gains in service agility and cost reduction. Join Whitehall Media’s 3rd annual SDN conference where we shed light on the advantages of network virtualisation and Openflow for large enterprise organisations.

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This must-attend event will help senior network, technology and business leaders to make informed technology planning and investment decisions as they transition towards virtualised networking. It will also enable professionals charged with purchasing, deploying and transforming their network architecture to define and justify the business case for SDN implementation.


  • Network Programmability
  • Network Functions Virtualisation
  • Virtual Network Function as a Service (VNFaaS)
  • Network Monitoring and Management
  • Transforming Network Architecture
  • OpenFlow & Openstack
  • Open & Private Networking
  • Cloud Connectivity
  • SDN – Defining the business case
  • Storage Virtualisation
  • Software Defined Storage (SDS)
  • Software Defined Datacentre (SDDC
  • Software Defined Anything (SDx)
  • Software Defined Servers/Infrastructure
  • Network Security and Malware Detection
  • Programmatic automation of configuration
  • Data mining, telemetry
  • Redefining Data Centre Structure and Functionality with SDN
  • Use cases of SDN and potential ROI
  • State of the SDN market/Investment
  • Impact of SDN on incumbent networking leaders
  • Considerations for companies implementing SDN
  • Dealing with legacy systems and software


  • Gerry Feeney, Head of Market Development. NEC Europe. Gerry is responsible for promoting NEC’s SDN and NFV program in EMEA.

    Gerry has extensive experience with leading OEMs in the development of solutions for the telecommunications industry. His expertise spans a wide range of technologies in fixed and mobile networks, and patents have been awarded for his contribution to mobile core network design.

    During his career of over 30 years in the telecommunications industry Gerry has held leadership roles in R&D, professional services, product management and strategic change programs.

  • David Butler, Senior Engineer, BBC Research & Development. David has 22 years end-to-end experience in the communication and broadcasting industries, from RF design to network infrastructure and virtualization. He has worked on ETSI and IEEE standards as well as industry working groups, such as the DVB and EBU. To date he has been granted 4 patents and published several BBC white papers and EBU technical documents. Following a career designing RF, mains borne communication, secure audio, terrestrial, satellite and cable products, he joined BBC Research and Development in 2002 to work on a wide variety of research projects. During the last 12 years he has worked on advanced reception technologies, GRID, cloud and high performance network storage. Currently he is leading work on software defined networks for automated TV production over IP networks.