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The UK’s leading event for the discussion and delivery of SDN, OpenFlow and Network Virtualisation Solutions from an evolved and strategic perspective

Driven by the need for efficient infrastructure and increased mobility, adoption of Software Defined Network technology has globally accelerated in recent years from sales of $10 million in 2007 to $252 million last year. Companies are increasingly turning towards a software-centric approach as they move beyond traditional networking methods.

SDN promises easier and more dynamic interactions with the network, carrying with it benefits for carriers and enterprises, as well as gains in service agility and cost reduction. Whitehall Media’s 2nd annual SDN conference will clarify the advantages of network virtualisation and OpenFlow deployment in a bid to determine the full transformational potential of SDN in large enterprise.

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Our event will help senior network, technology and business leaders to make informed technology planning and investment decisions as they transition towards virtualised networking. It will also enable professionals charged with purchasing, deploying and transforming their network architecture to define and justify the business case for SDN implementation.


  • Network Programmability
  • Network Functions Virtualisation
  • Network Monitoring and Management
  • Transforming Network Architecture
  • OpenFlow & Openstack
  • Open & Private Networking
  • Cloud Connectivity
  • SDN – Defining the business case
  • Storage Virtualisation
  • Software Defined Storage (SDS)
  • Software Defined Anything (SDx)
  • Software Defined Servers
  • Network Security and Malware Detection
  • Programmatic automation of configuration
  • Data mining, telemetry
  • Redefining Data Centre Structure and Functionality with SDN
  • Use cases of SDN and potential
  • State of the SDN market/Investment
  • Impact of SDN on incumbent networking leaders
  • Considerations for companies implementing SDN


  • Nicola Ciulli, Head of Research and Development activities at Nextworks.

    Nicola holds a degree in Telecommunication Engineering from the University of Pisa and SSSUP S. Anna. His core expertise is on GMPLS/PCE control planes architectures for SDH, WDM and Transport Ethernet, and his current activities concern architectures and protocols of control and management planes in telecommunication networks, and several aspects of Software Defined Networks (SDN) and Network Function Virtualization (NFV), applied to transport networks, data centres and cloud computing.

    He participated in several EU FP5, FP6 and FP7 projects in collaboration with a wide range of EU actors (academia, telcos and equipment vendors), in National and Regional research initiatives.

  • Rahiel Nasir, Editorial Director, Networking+

    Rahiel Nasir has worked as a technology journalist since the mid-1980s. He is currently the editorial director of Kadium Ltd’s highly respected business magazines which include Networking+ for the IT networking industry, and four international publications: South Asian Wireless Communications, Northern African Wireless Communications, Southern African Wireless Communications, and the African Wireless Communications Yearbook.

    As a technology ‘spokesperson’, Rahiel has regularly been a guest on BBC local radio, Sky TV’s Men & Motors, and the Middle Eastern Broadcasting Corporation.

  • Gerry Feeney, Head of Market Development. NEC Europe

    Gerry Feeney is responsible for promoting NEC’s SDN and NFV program in EMEA.

    Gerry has extensive experience with leading OEMs in the development of solutions for the telecommunications industry. His expertise spans a wide range of technologies in fixed and mobile networks, and patents have been awarded for his contribution to mobile core network design.

    During his career of over 30 years in the telecommunications industry Gerry has held leadership roles in R&D, professional services, product management and strategic change programs.

    Gerry has a BSc from Aston University, an MSc in Telecommunications from University College London and is a Chartered Engineer (CEng/EUR ING).

  • Nils Swart, Director of Business Development, Plexxi

    Nils is responsible for defining and driving Plexxi’s strategic direction, particularly for business and technical integration with open source projects like OpenStack and OpenDaylight, vendors and strategic customers.Before Nils joined Plexxi he was responsible for defining new technology innovation strategies around SDN at Juniper, aligning business and technology to help Juniper validate value in real networks.

  • Prof. Dr. Thomas Magedanz, Professor at Electrical Engineering and Computer Sciences Faculty, TU Berlin and Director of Next Generation Network Infrastructure Competence Center, Fraunhofer FOKUS

    Thomas Magedanz (PhD) is full professor in the electrical engineering and computer sciences faculty at the Technische Universität Berlin, Germany, leading the chair for next generation networks ( since 2004. In addition, he is director of the next generation network infrastructure competence center of the Fraunhofer Institute FOKUS  since 2000.

  • Andreas Weber, Solution Architect, Next Generation Network Infrastructure Department, Fraunhofer FOKUS

    Andreas has more than 17 years of technical, business and strategic experience in the Telecommunication industry. He works in the Fraunhofer FOKUS’ NGNI department responsible for technology and market evaluation. Prior to this, Andreas has worked in Germany, USA and Mexico for Siemens, Nokia-Siemens Networks and Huawei Technologies. He is always in close contact with the leading operators, helping them to plan, evaluate and introduce FMC, IMS and Next Generation solutions into their networks.

  • Nick Barcet, VP of Products, eNovance and OpenStack Foundation Gold member

    Nick is eNovance VP of Products, and OpenStack Foundation Gold member. Nick is also a director on the boards of the Open Cloud Initiative and Upstream University. Prior to that role, he was Ubuntu Server and Cloud Product manager at Canonical, where is participated in the definition and success of Ubuntu as a platform above and under the cloud.

    Nick founded the Ceilometer project, now known as OpenStack Telemetry, at the Folsom summit in April 2012 to handle centralised metering on OpenStack, and has been project leading it for its first year and until it was integrated by OpenStack’s technical committee.