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The UK’s Leading Enterprise Cloud Computing and Virtualization Conference for Senior IT and Corporate Decision- Makers from companies across every major business sector.

Cloud computing represents one of the largest new investment opportunities on the horizon for large enterprise, delivering operational efficiencies and significant cost savings. Worldwide public IT cloud services expenditure is set to reach a staggering $108 billion by 2017 with a compound annual growth rate (CAGR) of 23.5 percent in the next three years, five times that of the IT industry as a whole. In this same period nearly half of enterprises will opt for hybrid cloud, giving them affordable infrastructure and custom solutions for big data analytics.

The pace of cloud adoption in the UK far surpasses cloud permeation anywhere else in Europe. The UK market for cloud services has seen a 27 percent increase in first time users in the last 18 months and the rate of growth is still accelerating.

Join Whitehall Media’s 6th Enterprise Cloud Computing and Virtualization conference as we bring together hundreds of users and suppliers of cloud to review the latest and hottest technological innovations in this space.

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With an excellent line-up of speakers and interactive seminar sessions we discuss the latest trends and developments, large scale deployments, new business opportunities, big data and identity management and future direction.


  • Public, Private, Hybrid Cloud
  • Cloud Infrastructure / SaaS
  • Cloud Governance, Security, Risk Management
  • Big Data Analytics
  • Interoperability, Optimisation, Automation, Provisioning
  • Cloud Standards and Compliance
  • Storage Management / Data Centres
  • Software Defined Networking
  • Cloud Disaster Recovery
  • Cloud APIs and Frameworks
  • Scalability, Monitoring, Platform as a Service
  • Network and Application Integration and Performance
  • Social Media
  • Identity and Access Management in the Cloud
  • Cloud Migration and Deployment
  • SOA and the Cloud
  • Cloud Research and Development
  • Cost Analysis, Service Strategy and Innovation
  • Cloud Applications Performance and Monitoring
  • Troubleshooting and Best Practice
  • Performance Development and Management
  • Mobile-aware Protocols and Mobile Cloud Infrastructures


  • Alex Hilton, Chief Executive, Cloud Industry Forum. Alex has 25 over years of experience in the IT industry. He spent 12 years at Microsoft, gaining diverse experience with Enterprise customers through to leadership of channel partner teams and programmes. In 2010 Alex joined Rise (part of 1&1) as Managing Director running their Cloud IaaS hosting proposition. He developed Rise in to a successful Cloud business and in 2011 they were awarded Microsoft’s prestigious world-wide Hosting Partner of the Year. In February 2013 Alex joined Cloud Industry Forum in a full time capacity as CEO.  He had been serving as non-Executive Director since 2008. 

  • Richard Kemp, Principal at Kemp IT Law has over thirty years’ experience at the leading edge of technology law practice, Richard is widely recognised as one of the world’s top IT lawyers. He has built an outstanding reputation for advice that combines commerciality and client service with innovative legal solutions to the business challenges of technology development, deployment and regulation. He set up Kemp & Co in 1997 as a sole practitioner and led the practice to become the first UK law firm LLP in 2001 as the only specialist firm to be ranked in the Financial Times’ prestigious ‘FT Law 50’ of innovative European law firms from 2006 to 2012 into the top band of UK IT law firms in Chambers’ UK Directory in 2011. He has been top ranked individually for IT law in the UK legal directories since 1997 and in the ‘Expert Guide to the World’s Leading Lawyers – Best of the Best’ series since 2001.

    r kemp
  • Schahram Dustdar is Full Professor of Computer Science (Informatics) with a focus on Internet Technologies heading the Distributed Systems Group. He is a member of the Academia Europaea: The Academy of Europe, Informatics Section (since 2013), recipient of the ACM Distinguished Scientist award (2009), and the IBM Faculty Award (2012). He is an Associate Editor of IEEE Transactions on Services Computing, ACM Transactions on the Web, and ACM Transactions on Internet Technology and on the editorial board of IEEE Internet Computing. He is the Editor-in-Chief of Computing (an SCI-ranked journal of Springer).

  • Colin Mettlen, Business Manager, European Business Reliance Centre (EBRC). Colin occupies the function of Business Manager at EBRC. Possessing strong experience in the ICT market, he is mainly responsible for the client development in Luxembourg, especially for critical & high sensitive ICT infrastructures.

    Before joining EBRC in 2012, Colin has spent more than 5 years as professional in the ICT segment, holding functions in business development & customer relationship management within Luxembourg ICT companies. Before joining the Luxembourg ICT platform, Colin worked as Sales Coach and Regional Manager for a subsidiary of the Belgacom Group in the Flemish Region of Belgium.

  • Jelle Frank van der Zwet, Director of Cloud Business Development, Interxion. Jelle Frank has more than 15 years of experience ICT marketing and business development. As Director Business Development for Interxion he is responsible for the company’s continually growing cloud community, and is a frequent speaker at technology events on cloud computing. He has published articles on TechCrunch and Wired and written white papers on latency, hybrid clouds and application migration. Prior to joining Interxion he held senior roles with Imtech, UPC, KPN and Schiphol Airport.

  • Frederik Johnsen is the Operations Manager at CASC.EU, Luxembourg. CASC.EU is a European auction office for the sale of cross-border transmission capacity. Frederik received a Masters in Economics and Management from the University of St. Andrews, Scotland and began his career at CASC.EU as part of the operations team shortly after the official incorporation.

    He was named the Operations Manager of CASC.EU within 12 months of joining the company and has since then actively grown CASC.EU market coverage from four to twelve countries within three years. CASC.EU is constantly evolving, introducing new market areas, products and services and is now working towards achieving the goal of becoming a single European Auction Office.