5 Barriers to Churn Prediction and How to Address Them

6th April 2017

By Lynn Heidmann Given that it costs five to 10 times more to acquire a new customer than to retain an existing one, it seems […]

4 Big Challenges for Retailers, Solved with Predictive Analytics

3rd April 2017

By Lynn Heidmann & Romain Doutriaux The retail industry has always been one that’s focused on the vast amount of data it collects, looking at […]

5 interesting Big Data articles

23rd March 2016

Preparing this upcoming March BDA conference, at Exoscale, we’ve been out surfing the web again, in search of interesting or entertaining bits and pieces of […]

Critically Engaging with Big Data

5th February 2016

We often hear of the multiple benefits big data can bring to the corporate space and to society at large.

The Big Data Bang, Time in your Car, and High-Speed Transfer Potential – Part Two

22nd January 2016

2010sIf you are anything like the rest of us, you will probably start by opening your laptop and then typing your location and destination into […]

The Big Data Bang, Time in your Car, and High-Speed Transfer Potential – Part One

1. The Big Data BangThe largest explosion in history is the Big Bang. Within an almost impossibly small fraction of a second, the universe bloomed, growing […]

The customer’s opinion isn’t always right

29th December 2015

The data of customer service When it comes to providing customers with a first-class customer service, there is only so much you can do. Yes, […]

A good workman never blames his tools

By Sean Jackson, chief marketing officer, EXASOL ‘A good workman never blames his tools’, or so the old adage goes. However, given the opportunity, I’m […]

Graph Databases for Enterprise Master Data Management

Jim Webber & Ian Robinson, Neo Technology Master data is the lifeblood of any enterprise. Yet, it’s often isolated in many different silos across your […]

A maturity model for big data and analytics

by Chris Nott CTO Big Data & Analytics, IBM UK & Ireland, IBM According to a recent IBM Institute of Business Value (IBV) study, 63 […]