Big Data Analytics

8 March 2018

Postillion Convention Centre Amsterdam



Interview with Tamas Erkelens, Program Manager of Data Innovation at the Municipality of Amsterdam

8th February 2018

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As you look ahead to BDA Amsterdam, your focus is inevitably on the new shiny things promising to revolutionise your Big Data capabilities. Maybe they’re […]



Juriaan Spek

Interim Manager, InfoRatio

Juriaan Spek is owner of InfoRatio. He specialises in program -, interim management and coaching and has a degree in Logistic Management and Computer Science. His passion is managing technical teams to achieve strategic business goals. Juriaan also coaches start-ups and SMEs looking to expand.

Spilios Tzouras

Senior Data Scientist at Ferratum

Spilios is a senior data scientist at Ferratum Group, where he is responsible for the development, deployment and maintenance of predictive models. He has previously worked as a structurer in Greece and as equity derivatives strategist in the UK. He holds a PhD in statistics from Imperial College London, he obtained his MSc in applied statistics from Oxford University and his BSc in mathematics from the University of Athens.

Professor Marc Salomon

Dean of the Amsterdam Business School (ABS), Director of the MBA in Big Data & Business Analytics and Member of the Big Data Alliance Board

Marc is board member of Amsterdam Data Science, Dean/Professor at the University of Amsterdam Business School (ABS) and Director of the MBA in Big Data & Business Analytics. His research interests are in the field of Operations Research with applications to areas such as transport and logistics, marketing and professional service firms.

Prior to joining the University of Amsterdam, Marc was COO at the law firm Stibbe (2004-2013), COO and Director of Research at McKinsey & Company (1998-2004), Director of the Center for Applied Mathematics at Rabobank (1996-1998) and Professor in Operations Research at Tilburg University (1996 – 2005).

Marc holds Bachelor and Master degrees in Econometrics from the VU University Amsterdam and a PhD in Business & Operations Research from the Erasmus University Rotterdam.

Julio Peironcely

Head of Data Science team, Schiphol Group

Julio is on a mission to make businesses more data driven and data scientists more business driven.

Julio Peironcely works as Head of Data Science team at Schiphol Airport, where his goal is to productionize data science and help build the Schiphol Data Hub, the cloud production environment that enables the digital transformation of Schiphol.

Prior to Schiphol, he worked as Senior Data Scientist for companies like VodafoneZiggo, Microsoft and Deloitte. He has experience developing data science solutions in insurance, telecommunications, energy, the public sector and law enforcement.

Julio holds a BSc in Computer Science from the Autonomous University of Barcelona, a MSc in Bioinformatics and a PhD on Computational Life Sciences from Leiden University.

Caroline Carruthers

Group Director for Data Management, Lowell Group and Co-author of ‘The Chief Data Officer's Playbook’

Caroline is a ridiculous optimist whose natural curiosity never stops. She is also the first Group Director for Data Management for the Lowell Group and previously was Network Rail’s first Chief Data Officer but has been a data cheerleader for more years than she can remember. Caroline is a strong advocate of ‘getting the basics right’ and the KISS principle, despite being a complete geek when it comes to any form of technology. As a trustee for CILIP (Chartered Institute of Library and Information Professionals) she champions the growing professionalism of the data and information-related disciplines so that we can all head towards data nirvana a bit quicker.

Caroline draws on experience from a varied background covering CIO/CTO roles through to running large-scale complex change programmes. It was the recognition that ‘everything we do is fuelled by data and information’ that drove her down the CDO route and she now describes herself as a Data Cheerleader.

Peter Jackson

Chief Data Officer, Southern Water and Co-author of ‘The Chief Data Officer's Playbook’

Peter is Chief Data Officer at Southern Water and is tasked with developing and delivering a data strategy for the organisation.  Southern Water supplies 524 million litres of drinking water from 89 water treatment works along 13,793 kilometres of water mains to customers’ taps.  It also treats and recycles 718 million litres of wastewater at 365 treatment works, after it is pumped through a network of 2,375 pumping stations and 39,600 kilometres of sewers each day.

Previously Peter was Head of Data at The Pensions Regulator (TPR), which regulates the pensions and automatic enrolment in the UK. Before joining TPR Peter spent 17 years providing data strategy consultancy across the not for profit sector, financial services and FMCG, working with large multi-national organisations and blue chip brands. Peter is a specialist in Data Strategy, Data Technologies, Master Data Management Strategies, Data Governance Frameworks, GDPRand Data Science Strategies. Peter is the co-author of ‘The Chief Data Officer’s Playbook’ published by Facet November 2017.

Alejandra Leon

Director, Lead Architect Digital, Architecture & Emerging Technologies, Philips IT

Alejandra works as Director, Lead digital architect in the Architecture & Emerging Technologies department, Philips IT. Alejandra develops digital architectures for CRM, DMP, NLP and several other digital marketing projects; her focus is to develop digital architectures that can help Philips respond effectively to customer demands.  

Originally, from Peru, she is also an Australian citizen; she gained a bachelor degree in Systems and Software engineering at the Australian National University, Canberra. A few years later, she completed her Masters in Business, specializing in Marketing, at the University of Adelaide.

She has lived in The Hague for several years, working at Royal Dutch Shell, Inter IKEA and Philips. In 2014, she led a team to win first place at Startup Weekend Eindhoven with VRroom, an app that utilizes Google Cardboard to create 3D virtual reality showrooms for Do-It-Yourself stores.

Alejandra has been at speaker at several events such as European Women in Technology 2017 & 2016 – Amsterdam, Cloud Expo Europe/Smart IoT 2017 & 2016 – London, Enterprise Apps World 2015- London, and Big Data Expo 2015-The Netherlands. 

Aart Labee

Global Director BI & Analytics, FrieslandCampina

Aart Labee is Global Director BI & Analytics at FrieslandCampina, where he has been in a leadership role since 2016. He is tasked with the implementation of BI and analytics capabilities across multiple disciplines throughout the global FrieslandCampina organization (a leading Dairy multinational with revenue of $13 billion, active in 40 countries with 22,000 employees and 30+ brands selling to consumers and B2B). His responsibilities range from defining business needs, implementing solid data architecture, data warehousing, developing and delivery of Business Intelligence & Analytics capabilities – on both operational, tactical and strategic levels. 

Aart has 18 years hands-on business experience leading international Pricing, Strategy, Store network optimization and Business Intelligence & Analytics teams. Previously, he was with McDonald’s for 18 years, starting in the Netherlands and afterwards within the European organization. 

Maarten van der Veen

Strategic Lead – 510 Global, Netherlands Red Cross

Maarten van der Veen is the founder of 510, the data initiative of the Netherlands Red Cross. 510 aims to make humanitarian aid faster and more cost effective by using data. Maarten has a degree in Artificial Intelligence, and has experience in a number of humanitarian disasters, such as Typhoon Haiyan (2013, Philippines), Malawi Floods (2015) and Hurricane Irma (2017, St. Maarten).

Michiel van Dongen

Senior Advisor Data Innovation and IoT, Koninklijk Nederlands Meteorologisch Instituut

Michiel is a senior advisor at the KNMI Royal Netherlands Meteorological Institute. His background is in data analytics, applied earth science, and technical and program management. He has broad experience in applied science in entrepreneurial, business and public sector environments in different countries. He spent a total of 11 years overseas and enjoys meeting and working with people from all backgrounds and walks of life.

Prior to working at KNMI, he spent half a year at a leading business school gathering a global network of business professionals and upgrading his skill set. Since then, he has pivoted his career towards helping society understand the challenges and opportunities brought by our physical environment, climate change and the renewable energy transition. His focus is on using data science, citizen science, Internet of Things and organisational behaviour as the principal drivers for achieving impact.

Cosmando Byarugaba

Program Lead, Big Data Program, Air France-KLM

Cosmando Byarugaba is Big Data Program Lead at Air France KLM, where he has been leading the joint program since 2014. He has been tasked with the definition customer data strategy and implementation of the program including operationalization throughout the customer journey. He is based at both Amsterdam and Paris Head Offices and previously worked as Regional Commercial Director for Air France KLM in West Africa region.

Cosmando holds a Master’s Degree in Economics with many years of business and leadership experience in Pricing, Revenue Management, Business Development, Marketing, Sales and Digital line of businesses. He is also responsible for leading an organizational transformation program of Air France KLM cross functional data teams in multiple locations.

Wael Elrifa

Senior Director of Enterprise Solutions, EMEA & APAC, Hitachi Vantara

Wael Elrifai is an avid technologist and management strategist, bridging the divide between IT and business as Pentaho’s EMEA Director of Enterprise Solutions.  He’s been working in high performance computing, machine learning, the broader artificial intelligence field and the “Big Data” ecosystem for the past decade.  Wael has served corporate and government clients cross North America, Europe, the Middle East, and East Asia across a number of industry verticals and has presented at conferences worldwide.

With graduate degrees in both electrical engineering and economics he’s a member of the Association for Computing Machinery, the Special Interest Group for Artificial Intelligence, the Royal Economic Society, and Chatham House. 

Wael also serves on the boards of two charitable organisations and enjoys tinkering with “bleeding edge” technology, private aviation, and adventure travel.

Wael’s LinkedIn Profile: waelelrifai

Burce Gültekin

Head of Data Analytics Hub, NN Group

Burce Gültekin is Head of Data Science Hub, driving NN International’s data driven transformation by leading a centre of excellence to service businesses across Europe and Japan. She has worked in management positions at country and group level for the past seven years in the insurance and pensions industry.

Burce has a PhD in Organization Studies and Management and an MSc in Accounting and Auditing from Istanbul Bilgi University and a BA in Management from Izmir University of Economics.


Tamas Erkelens

Program Manager Data Innovation, City of Amsterdam

Tamas Erkelens is a Program Manager of Data Innovation at the Municipality of Amsterdam. He aims to add public value using data analysis. Previously, Tamas graduated with honors as Research Master of Quantitative Analysis and has worked for ING as a Product Owner. With a background in academia and the private sector, he aims to open Amsterdam to partners solving urban challenges. In his spare time he is a co-founder of Data Mission, a foundation connecting big data analysts to Mission driven organizations.

Satya Singh

Senior Product Manager, Expedia

Satya Singh is a Senior Product Manager at Expedia. Satya has over ten years of experience within business and IT solving data related problems. He has worked in various fields – starting from e-commerce, product and digital to the realms of data and analytics. Satya specializes in developing data and product strategy roadmaps to make sure big data means big insights. He is passionate about solving the big data problem in the world of the Internet of Things (IoT). He currently focuses on understanding how the travel industry is transforming with data. Satya is passionate about bridging the gap between big data technologies and business – he is currently working with various acquisition marketing channels in the travel industry to re-define how data products can help the business to make effective decisions.

Pascha Iljin

Manager FP&A Predictive Analytics and Big Data, AkzoNobel

Pascha is Manager Predictive Analytics within Group Financial Planning and Analysis at AkzoNobel. With a team of Data Scientists and in close collaboration with Business and Functions, they define, develop, and deliver improvements to the process of planning, budgeting, and forecasting.

Prior to joining AkzoNobel, Pascha worked for 10 years within ORTEC Consulting, supporting multinational companies in the area of Analytics. Before that, he worked within the R&D department of Océ (a Canon company).

Pascha holds a Master’s degree in Mathematics from Belarusian State University and has a Master’s of Technological Design degree from the Eindhoven University of Technology.

Previous Speakers

Colin Molter

Chief Data Scientist, AXA Belgium

Colin Molter is Chief Data Scientist at AXA Belgium. To lead the data transformation, he created the “Data Lab”, an inter-disciplinary dozen person team. The team operates transversally between the different business lines and tackles very concrete business needs.

Prior to this, Colin joined and founded several startups, going from networks in biology to social networks. He studied at the University of Brussels both Engineering in Physics and Philosophy and received a PhD in chaos theory. As a post-doc in neuroscience he spent several years abroad in top institutions and universities (including the RIKEN brain science institute in Japan and the Ecole Polytechnique Fédérale de Lausanne in Switzerland).

Dr David Stephenson

Chief Data Scientist, DSI Analytics

Dr. David Stephenson was previously Head of Global Business Analytics at eBay Classifieds Group, a group with analytics teams spread over six continents.  Prior to joining eBay, David held a professorship at the University of Pennsylvania, giving post-graduate lectures in applications of advanced analytics. David has also worked extensively in insurance, capital markets, and financial risk management and has served as an expert advisor to several large investment, consulting, and private equity firms. 

Christian Elsasser

Manager – Data Analytics, Swiss Re

Christian Elsasser joined Swiss Re in 2015 as a manager for data analytics projects. In this role he is responsible for the development of new projects in connection with large external data sets and innovative analytics approaches.

Before joining Swiss Re he worked for five years at CERN as a physicist where he was responsible for the analysis and interpretation of data samples collected by the Large Hadron Collider (LHC).

Christian studied physics, economics, and computer science and holds an MSc degree from the University of Zurich. For his research at CERN he was awarded a PhD in natural science. He is currently also appointed as a lecturer in scientific computing by the University of Zurich.

Thiago de Faria

DataOps Consultant, LINKIT B.V.

Thiago is a happy AI aficionado and a different Brazilian – why? Because he likes football, but mainly loves Ice Hockey (Go Habs!)! Mathematician and Statistician by formation, he always loved gaming, breaking stuff, automating his job and predicting behaviour. He worked as a Database Administrator and Data Scientist before figuring it out he loves all the aspects of a Big Data pipeline and AI integrations! Data architecture, ML implementations, user interaction with AI systems and how to build systems that will not need him anymore. His experience in consultancy, IT companies and government, only showed him that the primary focus is communication and innovation. His passion is connecting, helping, learning and sharing knowledge, so he builds the unthinkable and screws up demos in front of everyone.

Johannes Wagner

Manager Advanced Analytics, Adidas Group

Johannes Wagner works as a Manager Advanced Analytics in the Western European Analytics team of the adidas group. In this function, Johannes is leading the transition from traditional BI to Big Data-based advanced analytics. Further, Johannes is responsible for developing, deploying, and operationalizing the strategic projects for adidas Direct to Consumer Western Europe.

 Previous to his current position, Johannes was a Senior Business Analyst in Western European Analytics, driving enhancements to adidas’ BI systems environment as well as providing key insights into the business.

Currently, Johannes is using Alteryx to prototype, design, and deploy analytical processes in the framework of a Big Data solution. Johannes joined the Western European Analytics team one year ago—coming directly from University.

Darko Krizic

Chief Technology Officer, PRODYNA AG

Darko Krizic is a founding member of PRODYNA and serves as Chief Technology Officer. It is the bridge from software development to high-availability critical applications to strategic management consulting. He studied general computer science at the FH Frankfurt. In his spare time, he hopes for good weather, to relax as a private pilot during a sightseeing tour, or to take part in the mountain biking.

Adrian Swinscoe

Forbes Contributor, Customer Experience Evangelist, Author of “How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing”

Adrian Swinscoe is a customer experience consultant and advisor, and has been growing and helping develop customer-focused large and small businesses for 20 years. He has previously worked with Shell, FT and The Economist Group and has advised and consulted to numerous large and smaller businesses helping them engage with their customers, build their customer retention and improve their service and customer experience.

Kees Kerkhoven

Information Analyst, Vitens N.V.

Kees has a background in process automation and software engineering. He joined Vitens 9 years ago to be a project manager for process automation and now works as business analyst.

In Vitens’ innovation program Kees manages the Smart Water Management work package. Innovations in this work package cover data analytics, water distribution modeling, anomaly detection for quantity (e.g. leaks, pressure) and water quality and response strategies.

Juriaan Spek

Program Manager DAS-project, Aegon

Juriaan Spek is owner of InfoRatio. He specialises in program, interim management and coaching and has a degree in Logistic Management and Computer Science. His primary specialty is managing technical teams to achieve strategic business goals. Juriaan also coaches start-ups and SMEs looking to expand.

Diederik Meijerink

Data Scientist, Schiphol Group

Diederik Meijerink works as team leader in the Data Innovation Lab at Amsterdam Schiphol Airport.

Diederik is managing the data innovation lab. He has been active in extracting value from data for over 7 years. He is intrigued by the data sphere, the web and travelling the world.

Sjoerd Blum

Head of Business Technology Center, Schiphol Group

Sjoerd Blüm is responsible for the Business Technology Center at Schiphol including IT Innovation, Big Data, Strategic Alignment and IT Process Management.

Schiphol aims to be the world’s best digital airport. Important cornerstones for this ambition come together in the Business Technology Center that Sjoerd is managing. One of these cornerstones is the setting up of a data innovation lab to discover valuable insights.
Sjoerd joined Schiphol in 2015 after 10+ years in the financial sector where he set up new organisations and lead transformations of existing organisations.

Aziz Mohammadi

Manager Data Scientists Team and Senior Data Scientist at ING Nederland

Aziz Mohammadi is currently manager of the Data Science team within ING Netherlands. One of his main responsibilities is to make Data Science a core capability within ING generating tangible customer and business value. He is also a Senior Data Scientist with over 7 years of experience. He continues to work on several business projects in diverse areas such as Marketing, Risk, Fraud and IT. He has previously served as a Product Owner bringing new data driven services to ING customers through their mobile app. Aziz holds a Master degree in Business Mathematics and Informatics (graduated with honours).

Dr. Maryam Ramezani-Bartsch

Director, Global Brand Consumer Analytics – Marketing Intelligence & Data Science, ‎Adidas Group

Dr. Maryam Ramezani-Bartsch is the global Director of Marketing Intelligence at Adidas group where she is responsible for advanced analytic and data science initiatives to bring consumers to the heart of all adidas activities. Maryam has years of experience in data science and advanced analytics in leading organizations such as Xaxis, SAP, IBM research, and DePaul University. Maryam has a PhD in business information technology from Karlsruhe University, Germany.

Paul Poels

Director of Digital Analytics at PhilipsDirector of Digital Analytics at Philips

Paul Poels is the Global Lead of Digital Analytics at Philips. He has developed digital analytics as a capability in Philips, and has deployed this globally across all markets and Business Groups. Paul is continuously improving the maturity of digital analytics in the company, by developing new tools and ways of working, and training the marketing teams. Paul has been with Philips since 2009, working in various positions in strategy, marketing and digital marketing. Before Philips, Paul worked as a consultant for 9 years, at KPMG Consulting and at McKinsey. He graduated at Eindhoven University of Technology with a Master’s degree in Industrial Engineering.

Natalino Busa

Enterprise Data Architect, ING Group

Natalino is currently Enterprise Data Architect at ING Group in the Netherlands, where he leads digital transformations for company-wide, mission-critical, data-driven systems.

His strengths are in data technology from strategy to design for data-driven applications, such as personalized marketing, predictive analytics and fraud/security management. Natalino is an all-round IT Innovator and seasoned data scientist with 15+ year’s of experience in research, development and management of distributed architectures and scalable services and applications. He blogs regularly about big data, analytics, data science and scala reactive programming at

Davide Cervellin

Head of EU Analytics, Merchant Development, eBay

Davide Cervellin is Head of EU Analytics at eBay. With more than 10 years of experience in roles across Finance, Analytics, Business Development and Ecommerce, he is now responsible for analysis related to business-to-consumer sales on the European eBay marketplaces sites. Prior to this, he was responsible for the definition of the global strategy for online B2C sales at Pirelli Tyres and for Analytics and Performance Management at Vodafone.

Dr. Maria Girone

Chief Technology Officer, CERN Openlab

Maria Girone graduated in Physics at the University of Bari (Italy). She obtained her Ph.D. in High Energy Physics in 1994. Maria obtained a CERN research fellowship in the ALEPH experiment and later worked at Imperial College, London as a research associate with the LHCb collaboration.

Maria joined the IT Department at CERN an applied scientist in 2002. Two years later, she was appointed as section leader and service manager of the Oracle database services for the LHC experiments. In 2009, she moved on to become deputy group leader of the CERN IT Experiment Support group and task leader within the EGI-InSPIRE project.

In 2012, Maria became the founding chair of the WLCG Operations Coordination team, responsible for the core operations and commissioning of new services in the WLCG. The following year, she was appointed the Computing Coordinator for the CMS Experiment at CERN. As Coordinator Maria was responsible for 70 computing centers on 5 continents and more than 100 FTE of effort yearly to archive, simulate, process and serve petabytes of data.

In January 2016, Maria took over the responsibility of CERN openlab Chief Technology Officer.

Francesco Gadaleta

Data Scientist, Johnson & Johnson

Francesco Gadaleta, PhD is Data Scientist in the Advanced Analytics Team of Johnson&Johnson. He is a former member of the Statistical Genetics Unit at the Department of Electrical Engineering and Computer Science of the University of Liège, where he focused on integrating heterogeneous data. Francesco was also a Data Scientist at the Department of Human Genetics at the University Hospital UZ Leuven, where he was involved in the Non-Invasive Prenatal Testing (NIPT) project.

Since 2010, he has been a science writer at – thinking human world in mathematical terms, where he also runs Data Science at Home and public podcasts about Data Science.

Kalman Tiboldi

Chief Business Innovation Officer, TVH Group

Kalman Tiboldi is the Chief Business Innovation Officer of TVH, worldwide market leader in replacement parts for material handling and in-plant industrial vehicles and has over 35 year experience in using information technology for business process innovation.
Kalman merged IT and Business in a new department called Business Innovation through IT (BI²T) and managed to promote the collaboration between IT and Business as driving force behind innovation. With his team he has successfully implemented a flawless IT infrastructure with flexible applications, based on service-oriented architecture, turning TVH into a real-time, extended enterprise.

Providing the leadership and direction towards the development and implementation of information systems, Kalman is taking advantage from Cloud-based Services, Big Data and Internet of Things and strongly support Open Source solutions.

Kalman holds a Civil Engineer Polytechnician degree from Military Technical Academy of Bucharest and a Master of Mathematics and Computer Science degree from University of Bucharest.

He was named IT Manager of the Year’ – Large Organizations in 2004 and 2011 by Leading European Trade Publication, Data News.

Mohammed Younos

Business Analyst , Improve Digital B.V.

Mohammed is an accomplished IT industry professional with 20+ years’ experience understanding business needs and developing tailored solutions. He has worked extensively with analytics and machine learning technology during a 15 year tenure in Amazon’s software development team. He won the Amazon Achievement award in 2005 and the “Just Do It” award in 2010. After leaving Amazon, Mohammed served as Head of IT for Logistics Company, building a full-featured logistics tool from concept to implementation. He recently joined Improve Digital as Business Analyst, working with big data and data analytics to identify trends, building useful metrics and visual maps that enable clients to grow revenue and operate more efficiently.

Hovhannes Khandanyan

Manager, Big Data Analytics at Carlson Wagonlit Travel

Hovhannes Khandanyan is Manager of Big Data Analytics at CWT Solutions Group, the consulting arm of Carlson Wagonlit Travel (CWT). In this role, Hovhannes creates innovative data products to help companies make the most of their travel programs.
His most recent research has focused on analyzing and understanding the spending behavior of employees, both during their business trips and at the office. Hovhannes has conceived and developed a new model to analyze travel and entertainment expenses, which helps finance, procurement and travel decision makers to identify the areas of spending where action is most needed.

Prior to joining CWT, Hovhannes worked at the European Organization for Nuclear Research (CERN), home of world’s most powerful particle accelerator. His research focused on identifying signals of interest in the massive amounts of collision data produced at CERN. Hovhannes holds a Ph.D. in Physics from the University of Illinois at Urbana-Champaign.

Over the last decade Hovhannes has lived and worked in five countries across three continents, which allowed him to both develop professionally and acquire a network of outstanding collaborators.