Big Data Analytics
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By Lynn Heidmann Given that it costs five to 10 times more to acquire a new customer than to retain an existing one, it seems […]
By Lynn Heidmann & Romain Doutriaux The retail industry has always been one that’s focused on the vast amount of data it collects, looking at […]
DATA ARE NOW PART OF EVERY SECTOR AND FUNCTION OF THE GLOBAL ECONOMY AND, LIKE OTHER ESSENTIAL FACTORS OF PRODUCTION, MUCH OF MODERN ECONOMIC ACTIVITY SIMPLY COULD NOT TAKE PLACE WITHOUT THEM.
Businesses are gathering more data, at a faster pace, than ever before with the total amount of data being captured and stored by industry doubling nearly every year. Data production in 2020 is set to be 44 times greater than it was in 2009.
Data can help businesses identify patterns, become more agile, answer questions that have previously been considered unanswerable and find new solutions to complex problems. The worldwide data dividend is estimated to be over one trillion dollars as companies compete to establish a strategic focus on information infrastructure – the bedrock of growth in a crowded global marketplace. Yet despite the sense of excitement and promise surrounding the industry, as much as 80% of data on average is unstructured and does not lend itself to easy-to-use algorithms.
JOIN WHITEHALL MEDIA’S PRESTIGIOUS SECOND ANNUAL BIG DATA ANALYTICS EUROPE CONFERENCE
where hundreds of leading innovators, thought-leaders and executive professionals discuss and impart insights on how to integrate, understand, manage and govern Big Data. This practical business forum will provide bold vision from leading data evangelists to help delegates gain fresh insights and momentum to galvanise and leverage their data for competitive advantage.
Forbes Contributor, Customer Experience Evangelist, Author of “How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing”view full profile