Businesses are gathering more data, at a faster pace, than ever before with the total amount of data being captured and stored by industry doubling nearly every year. Data production in 2020 is set to be 44 times greater than it was in 2009. Harnessing data offers businesses big opportunities on multiple fronts, from improved decision making and faster testing to better market penetration and greater customer satisfaction. Yet, only a third of businesses in 2016 will have begun to harness and monetise from their data assets. With data volume set to grow by 800% and over 80% of this being unstructured data, what will it mean for your business, why does harnessing it matter and can your organisation capitalise on the opportunity to drive change, improve performance and growth?
Join Whitehall Media’s prestigious second annual Big Data Analytics Europe conference where hundreds of leading innovators, thought-leaders and executive professionals discuss and impart insights on how to integrate, understand, manage and govern Big Data. With an emphasis on real-life implementation of Big Data technologies, this practical business forum will provide bold vision from leading data evangelists to help delegates gain fresh insights and momentum to galvanise and leverage their data for competitive advantage.
Professor Marc Salomon, Dean of the Amsterdam Business School (ABS), Director of the MBA in Big Data & Business Analytics and Member of the Big Data Alliance board