The exponential growth of Big Data is unprecedented and is matched only by its enormous potential to change the way we all live, work and think. Every day, 2.5 quintillion bytes of data are created. By 2015 it is estimated that the volume of digital content in the world will grow to a staggering 8 billion terabytes.
Big Data is more than simply a matter of size. It presents an opportunity to find key insights and emerging trends in data, to make businesses more agile, board room decisions better informed, and answer questions that have previously been considered unanswerable.
Whitehall Media’s 5th biannual Big Data Analytics conference will bring together leading industry professionals to discuss the latest technologies and tools to unlock the business benefits of Big Data. This high-level event is aimed at CEOs, CMOs, CFOs, Business Directors, Heads of BI, Data Scientists and all other technology professionals looking to leverage the opportunity to better harness their data for profitable use, while also being mindful of privacy, data protection and other legal, risk and compliance issues.
Julian Schwarzenbach, Chair, BCS Data Management Specialist Group.
Julian is an experienced information management practitioner covering a range of roles and sectors particularly in utilities and transport organisations. He is one of the country’s leading asset information management practitioners and is currently providing strategic support to a number of major infrastructure projects and organisations. Julian is Chair of the BCS Data Management Specialist Group who organise events covering a range of data management topics and contribute to the development of data management policies, training and qualifications for the BCS.
Trevor Attridge, CIO at MEC.
Trevor is responsible for MEC’s global technology strategy and vision, driving technology-enabled marketing solutions. With more than 15 years’ experience leading conceptualisation, design and implementation of technology that drives performance, awareness and deep understanding of the consumer, his understanding of both technology, marketing and the intimate needs of the agency and clients have resulted in multiple successful projects covering all aspects of media and marketing. Part of global technology steering committee, Trevor’s work also extends beyond MEC across GroupM and its agencies.