Information is burgeoning inside businesses at an exponential rate. The total amount of data being captured and stored by industry doubles nearly every year. Companies are increasingly looking to tap into the potential of these vast swathes of fast-moving, unstructured and complex streams of data to achieve step-change improvements in growth and performance.
Despite the sense of promise surrounding Big Data, most companies estimate they are only analysing 12% of their data, while 80% of data on average is unstructured and does not lend itself to analysis. Big Data is much more than simply a matter of size – it presents an opportunity to discover key insights and emerging trends in data, make businesses more agile, board room decisions better informed, and answer questions that have previously been considered unanswerable. According to the OECD, “data-driven innovation forms a key pillar in 21st century sources of growth.”
Is your enterprise up to the challenge of seizing the Big Data opportunity? Join hundreds of C-suite business and technology leaders at Whitehall Media’s 9th bi-annual Big Data Analytics conference where we showcase Big Data use cases and techniques that drive the greatest business value. With an emphasis on real-life implementation of Big Data technologies, this practical business forum will provide bold vision from leading innovators across the data-driven spectrum to help delegates gain fresh insights and strategic momentum to grow and leverage data for competitive advantage.
Julian Schwarzenbach, Chair, BCS Data Management Specialist Group