Information is burgeoning inside businesses at an exponential rate, generated by social media, transactions, smartphones and other sources. The total amount of data being captured and stored by industry doubles nearly every year. Companies are increasingly looking to tap into the potential of these vast swathes of fast-moving, unstructured and complex streams of data to achieve step-change improvements in growth and performance.
Big Data is much more than simply a matter of size – it presents an opportunity to discover key insights and emerging trends in data, make business more agile, board room decisions better informed, and answer questions that have previously been considered unanswerable. As such, data driven innovation form a key pillar in twenty-first century sources of growth.
At Whitehall Media’s prestigious biannual 10th Big Data Analytics conference, we showcase Big Data use cases and techniques that drive the greatest business value. With an emphasis on real-life implementation of Big Data technologies, this practical business forum will provide bold vision from leading innovators across the data-driven spectrum. Join hundreds of C-suite executives, business strategists, data scientists and analytics professionals to leverage the opportunity to harness your data for competitive advantage.
Julian Schwarzenbach, Chair, BCS Data Management Specialist Group